Like none other before us, we add something new to the world.

We know who we are and we know what we like, and we’re not afraid to stand out.

In fact, we were born to stand out.

We love what makes us different:
Our bold colors, our distinct style, our unique mix of highland & lowland agave. Hell, we’re a flamingo living in the desert.

We cherish our ability to express ourselves, and celebrate all those who do the same.



INSÓLITO Founder and CEO, Pete Kelly, with the Herrera Brothers, Octavio and Alberto
Midland with Master Distiller Alberto Herrera and General Manager Octavio Herrera
Master Distiller, Alberto Herrero, taste-testing our Añejo
Our tequila is distilled 7,200 feet above sea level in the Sierra del Tigre Mountains
Launch Party in CA
Jimadors prepare the agave at our distillery in Jalisco, Mexico
A view of our distillery at sunset
Loading agave into the proprietary ovens